It’s easy to see why a larger company might need a website, but why would a smaller company need one? If you’re running a locally-owned shop where most of your customers come in from around town then what more could a website add? The short answer: plenty. There are a number of reasons why having a home site is an excellent idea, from increasing the number of customers you get, giving them a better overall experience and encouraging loyalty to making your business appear more reputable overall.
Here are a few key reasons why you should make sure you’re online.
- Google it.
It goes without saying that these days, most people find new services and products online. If your name isn’t popping up in search results when potential customers look for similar products, you’re passing up an easy opportunity to reach people.
- Stand apart from your competion.
Think about it: would you rather buy from a business after getting to know the ins and outs of their service from their site or from one with little more than a name and a phone number?
- Social media isn’t enough.
Social networks can greatly enhance your community-building efforts, but a Facebook page or Twitter is seldom enough. Social media should instead be used for growth after you have a solid base to link to. On business cards and when meeting new customers, you’ll want to refer people to your home site and not necessarily a social media handle.
Your Website is open 24 hours, 7 days a week.
