Our Website Is Now Secured

mOrsoft website is now secure

We have waited and analysed our website performance before migrating our website to a secure web server.

In the past this can impact your website performance as your website needs to be decoded at the clients computer.

However as technology advances, smartphones and computers are becoming ever more powerful. The slight drop in performance, more than makes up for your secure website browsing on public internet connections ie free WiFi.

From an SEO perspective, Google considers site security to be a ranking signal and will favour websites with HTTPS. Although it is currently only a ‘lightweight’ ranking signal and will therefore only affect a very small number of search queries, we expect this to evolve.

All our new websites can offer this new facility upon request as part of our quotation.

Contact us now to see how we can provide a new secure future for your fantastic new website from mOrsoft.

Share this page:

How Artificial Intelligence is Changing SEO

how voice search is affecting seo

Regardless of what you want to call them – voice assistants, voice services, voice UIs, one thing is clear: the artificial intelligence behind voice technology is already advanced enough to make it the most efficient way to perform many common tasks.

Users don’t talk the way they type

When using a voice service, we tend to be aware that we’re talking to an artificially intelligent machine – so we don’t necessarily say, ‘Alexa, what’s your favourite website design company?’ but rather, ‘Alexa, find me a good website design company in Southend’ or ‘Alexa, where find me a website design company?’

These search terms are Long-tail keywords as opposed to search terms you might type i.e. web design southend.

A long-tail keyword is a keyword phrase that contains at least three words.

Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms. Because of that, they provide both short-term and long-term benefits.

Since they’re very specific, they allow you to rank highly in search results for popular topics relatively quickly while still gaining ground on head terms. Plus, they tend to attract highly qualified traffic that’s more likely to convert to leads and customers.

Long-tail keywords now account for 70% of all web searches. These searches will only increase as more and more people use voice searches.

Contact us now to see how we can improve your SEO for your website or let us create a new website for you.

How Artificial Intelligence is Changing SEO https://morsoft.net/how-artificial-intelligence-is-changing-seo/ #websitedesigner #southend #essex #mOrsoft #seo

Posted by MOrsoft on Monday, 14 January 2019
Share this page:

mOrsoft Website Statistics

website statistics

This is more of a self indulgence post and shows the total number of visits and visitors to our website.

Total number of visitors: 76577

Total number of visits: 798975

Total number of searches on the website: 1409

Total number of comments: 411

Online Users: 0

We can offer this information on all our new website designs upon request, giving you a basic snapshot on the performance of your new website.

Call us today or contact us to get your new high performance website from mOrsoft.

Share this page:

Our Website Now Uses A CDN

cdn for morsoftCDN is short for content delivery network. This enables our website to be delivered even faster, particularly to user requests, which are made further from the location of our servers.

What does this mean?

To the end user the only thing that they will notice is that the web page loads even faster, so improving the over all experience of visiting our site. This also improves our website SEO on Google.

If you would like to see if we can offer this service to your website or would like it incorporated in your new website then please contact us and we will be glad to help.

With special thanks to jsDelivr our cdn provider.

 

Share this page:

Content Is King For SEO

content is king

Search engine optimisation (SEO) has changed completely over the past 10 years.

Gone are the days when website pages were stuffed with key words, which was more beneficial to search engines than the true purpose for your website which is to generate interest.

As artificial intelligence is driving search engine rankings it makes sense to ensure your website is unique and caters specifically to your target audience.

There are some technical methods that you can apply to your website , such as ensuring it is responsive, to increase your website ranking. However unique content which is updated regularly can help enormously.

It is with this in mind that we recommend that your have a blog on your website which is unique and not copied from another site and that it is updated regularly. We have seen a dramatic increase in our website rankings on Google when we have done this.

Contact us today to see how we can increase your website rankings (SEO) on Google and bing.

Share this page:

New Website – Our Most Asked Question

When we are designing a new website our most asked question is:

Can you get our new site on page 1 of Google and how long will it take?

Our answer to this question is obviously, “It depends,” because there are just too many variables to consider: website strength, competition, budget etc.

But in answer to how long it will take, we looked at a report made by Ahrefs.

how long to rank on google

This report took a number of factors into consideration:

  1. How old are the top-ranking pages?

    From their report the average Top 10 ranking page is 2+ years old and those that rank at position #1 are almost 3 years old (on average). In fact, only 22% of pages that currently rank in the Top 10 were created within 1 year.

  2. How long does it take for a page to rank in Google?

    Only 5.7% of all studied pages ranked in the Top 10 search results within 1 year for at least 1 keyword.

    Clearly, you can rank for low-volume keywords in a very short time, while the high-volume ones take almost a year to get into the Top 10.

    But again, don’t forget that this data only applies to 5.7% of “lucky” pages that ranked in the Top 10 within a year. The vast majority of pages don’t perform that well.

What does this all mean?

Did the study give a definite answer to “how long does it take to rank” question?

No.

But at least it’s shown that almost 95% of newly published pages don’t get to the Top 10 within a year.

And most of the “lucky” ones, which do manage to get there, do it in about 2–6 months.

We at mOrsoft will endeavour to get your new website as high as possible on Google search using all our skills gained using SEO.

Call us today or contact us to reach all your potential new customers through your new website.

Share this page:

New Accelerated Mobile Pages (AMP)

AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices.

Accelerated Mobile Pages are specially formatted web pages that enable Google Search to display content extremely fast, while ensuring that publishers control the way their content looks and feels.

amp website

 

Google will begin sending traffic to AMP pages in Google Search as early as late February, 2016. Twitter will begin to experiment with linking to AMP content provided by publishers early in 2016. – Richard Gingras, Head of News, Google 9 Dec 2015

 

To find out more visit www.ampproject.org

To see an example of this page as an AMP page click or press here.

We at mOrsoft will incorporate this new technology on all our new website developments. We want our users to have the best experience possible on whatever device or platform they choose.

Latest update from Google..AMPing up in mobile Search February 24, 2016.

Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any story you choose to read will load blazingly fast—and it’s easy to scroll through the article without it taking forever to load or jumping all around as you read. It’s also easy to quickly flip through the search results just by swiping from one full-page AMP story to the next. Read more.

Call us on 01702 312078 our contact us today to discuss your new website.

Some publishers already using AMP HTML

bbc amp page

guardian amp pageeconomist amp pages

Share this page:

DIY Websites Dropping

 

Wix, the popular low cost web site builder tool, seems to be having issues with their web sites being indexed in Google. It seems like many web sites powered by Wix have recently been dropping out of the Google index.

There are dozens of threads in the Google Webmaster Help forums talking about this. Some date back as far as two weeks ago.

Google’s John Mueller mentioned about it this morning (14th Oct) saying Google has investigated the issue and they are working on resolving it on the Google end.

If you require a website that you can control and see it rise on Google websearch then contact us today and we will see what we can do.

wix sites dropping on google

Share this page:

Britons ‘love smartphones’

Ofcom have just released a report that says more Britons are accessing the internet more on smartphones than laptops. This is important news for your website and it is imperative that your site is responsive (displayed correctly on any device). This together with Google ranking responsive websites higher on search results means it’s more crucial than ever that your site is responsive.

All our new sites developed are responsive and come with 3 months free search engine optimisation (SEO).

Contact us now to see how we can help with your new website.

Responsive Website

Share this page: