Our Website Is Now Secured

mOrsoft website is now secure

We have waited and analysed our website performance before migrating our website to a secure web server.

In the past this can impact your website performance as your website needs to be decoded at the clients computer.

However as technology advances, smartphones and computers are becoming ever more powerful. The slight drop in performance, more than makes up for your secure website browsing on public internet connections ie free WiFi.

From an SEO perspective, Google considers site security to be a ranking signal and will favour websites with HTTPS. Although it is currently only a ‘lightweight’ ranking signal and will therefore only affect a very small number of search queries, we expect this to evolve.

All our new websites can offer this new facility upon request as part of our quotation.

Contact us now to see how we can provide a new secure future for your fantastic new website from mOrsoft.

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Our New YouTube Channel

mOrsoft youtube channel

We have now created a new YouTube channel for our website. This enables us to show videos on our website without creating extra load on our webserver.

The main video shown on our home page, when viewed on a desktop computer, is a direct link from our youtube channel. This enables our website to load even faster, therefor improving our SEO. You can view our YouTube channel here.

Contact us today to see how we can improve your website listing on google or call us on 01702 312078  for your new website.

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How Artificial Intelligence is Changing SEO

how voice search is affecting seo

Regardless of what you want to call them – voice assistants, voice services, voice UIs, one thing is clear: the artificial intelligence behind voice technology is already advanced enough to make it the most efficient way to perform many common tasks.

Users don’t talk the way they type

When using a voice service, we tend to be aware that we’re talking to an artificially intelligent machine – so we don’t necessarily say, ‘Alexa, what’s your favourite website design company?’ but rather, ‘Alexa, find me a good website design company in Southend’ or ‘Alexa, where find me a website design company?’

These search terms are Long-tail keywords as opposed to search terms you might type i.e. web design southend.

A long-tail keyword is a keyword phrase that contains at least three words.

Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms. Because of that, they provide both short-term and long-term benefits.

Since they’re very specific, they allow you to rank highly in search results for popular topics relatively quickly while still gaining ground on head terms. Plus, they tend to attract highly qualified traffic that’s more likely to convert to leads and customers.

Long-tail keywords now account for 70% of all web searches. These searches will only increase as more and more people use voice searches.

Contact us now to see how we can improve your SEO for your website or let us create a new website for you.

How Artificial Intelligence is Changing SEO https://morsoft.net/how-artificial-intelligence-is-changing-seo/ #websitedesigner #southend #essex #mOrsoft #seo

Posted by MOrsoft on Monday, 14 January 2019
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All Our Websites Are Now Mobile-first Indexed

Mobile-first Indexed

Google are now migrating sites that follow the best practices for mobile-first indexing.

Google’s crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that they will use the mobile version of the page for indexing and ranking, to better help primarily mobile users find what they’re looking for.

This policy reflects that a majority of website searches and views are now done on smart phones.

 Google are notifying sites that are migrating to mobile-first indexing via Search Console. Site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.

They have confirmed that all websites currently maintained by mOrsoft are now mobile-first indexed.

Call us today or contact us to see if we can get your website mobile-first indexed or if you require a new website.

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Accelerated Mobile Pages On Bing

We at mOrsoft have added amp pages to all our new website designs.

This new method of showing web pages on mobile devices was first implemented on Google search and improves your user experience as your website pages load super fast.

Bing the Microsoft search engine has now announced that it will now display amp pages on its new amp page viewer.

accelerated mobile pages on bing

If you are not sure that your website is amp enabled or would like a new website that is amp enabled, then please contact us and we will see what we can do.

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Content Is King For SEO

content is king

Search engine optimisation (SEO) has changed completely over the past 10 years.

Gone are the days when website pages were stuffed with key words, which was more beneficial to search engines than the true purpose for your website which is to generate interest.

As artificial intelligence is driving search engine rankings it makes sense to ensure your website is unique and caters specifically to your target audience.

There are some technical methods that you can apply to your website , such as ensuring it is responsive, to increase your website ranking. However unique content which is updated regularly can help enormously.

It is with this in mind that we recommend that your have a blog on your website which is unique and not copied from another site and that it is updated regularly. We have seen a dramatic increase in our website rankings on Google when we have done this.

Contact us today to see how we can increase your website rankings (SEO) on Google and bing.

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New Website – Our Most Asked Question

When we are designing a new website our most asked question is:

Can you get our new site on page 1 of Google and how long will it take?

Our answer to this question is obviously, “It depends,” because there are just too many variables to consider: website strength, competition, budget etc.

But in answer to how long it will take, we looked at a report made by Ahrefs.

how long to rank on google

This report took a number of factors into consideration:

  1. How old are the top-ranking pages?

    From their report the average Top 10 ranking page is 2+ years old and those that rank at position #1 are almost 3 years old (on average). In fact, only 22% of pages that currently rank in the Top 10 were created within 1 year.

  2. How long does it take for a page to rank in Google?

    Only 5.7% of all studied pages ranked in the Top 10 search results within 1 year for at least 1 keyword.

    Clearly, you can rank for low-volume keywords in a very short time, while the high-volume ones take almost a year to get into the Top 10.

    But again, don’t forget that this data only applies to 5.7% of “lucky” pages that ranked in the Top 10 within a year. The vast majority of pages don’t perform that well.

What does this all mean?

Did the study give a definite answer to “how long does it take to rank” question?

No.

But at least it’s shown that almost 95% of newly published pages don’t get to the Top 10 within a year.

And most of the “lucky” ones, which do manage to get there, do it in about 2–6 months.

We at mOrsoft will endeavour to get your new website as high as possible on Google search using all our skills gained using SEO.

Call us today or contact us to reach all your potential new customers through your new website.

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A Seasonal Approach To SEO

We have seen a large increase in the rise on Google search (higher up on search listings) for our web pages which have a seasonal theme.

Incorporating Black Friday and Christmas into our pages has seen a dramatic increase on our website’s rating on Google so improving our search engine optimisation (SEO).

Call us today on 01702 312078 or contact us to see how we can increase the number of visitors to your new website.

Seasonal SEO

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Why Should I Start a Blog?

Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 7 reasons why your business should be blogging.

  1. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.
  2. Your blog fuels SEO. Search engines love valuable content and will reward you for it.
  3. You don’t have to be a professional designer. Our blogging platform is  people-friendly and doesn’t require advanced graphic skills.
  4. 60% of businesses who blog acquire more customers, according to a HubSpot survey.
  5. It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.
  6. A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments!
  7. Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.

If you require a website from us we will strongly recommend that you include a blog in your new website. We can offer training on how to create you new blog and we have seen rapid improvements in SEO for sites with a blog.

Call us now on 01702 312078 or contact us so that we can discuss your new website.

Blog from mOrsoft

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