AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices.
Accelerated Mobile Pages are specially formatted web pages that enable Google Search to display content extremely fast, while ensuring that publishers control the way their content looks and feels.
Google will begin sending traffic to AMP pages in Google Search as early as late February, 2016. Twitter will begin to experiment with linking to AMP content provided by publishers early in 2016. – Richard Gingras, Head of News, Google 9 Dec 2015
We at mOrsoft will incorporate this new technology on all our new website developments. We want our users to have the best experience possible on whatever device or platform they choose.
Latest update from Google..AMPing up in mobile Search February 24, 2016.
Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any story you choose to read will load blazingly fast—and it’s easy to scroll through the article without it taking forever to load or jumping all around as you read. It’s also easy to quickly flip through the search results just by swiping from one full-page AMP story to the next. Read more.
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