New Accelerated Mobile Pages (AMP)

AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices.

Accelerated Mobile Pages are specially formatted web pages that enable Google Search to display content extremely fast, while ensuring that publishers control the way their content looks and feels.

amp website


Google will begin sending traffic to AMP pages in Google Search as early as late February, 2016. Twitter will begin to experiment with linking to AMP content provided by publishers early in 2016. – Richard Gingras, Head of News, Google 9 Dec 2015


To find out more visit

To see an example of this page as an AMP page click or press here.

We at mOrsoft will incorporate this new technology on all our new website developments. We want our users to have the best experience possible on whatever device or platform they choose.

Latest update from Google..AMPing up in mobile Search February 24, 2016.

Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page. Any story you choose to read will load blazingly fast—and it’s easy to scroll through the article without it taking forever to load or jumping all around as you read. It’s also easy to quickly flip through the search results just by swiping from one full-page AMP story to the next. Read more.

Call us on 01702 our contact us today to discuss your new website.

Some publishers already using AMP HTML

bbc amp page

guardian amp pageeconomist amp pages

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8 Replies to “New Accelerated Mobile Pages (AMP)”

  1. I am aware that Google are going to increase mobile site rankings in May. Do I need my site to have amp pages to help my seo.?

    1. Hi Leslie, we have had a look at your site and unfortunately your site is based on a free website design. You can contact your website host to see if they can offer this or as other web design companies have said you need a new website. Please contact us if you require more information.

  2. Can you give us a quote to add amp pages to our site – please reply and we will give you our website address.
    Thank you

    1. Hi, That’s not a problem, we are currently updating all our sites to be AMP compliant. Send us your details and we will provide a quote.

  3. Google announced that AMP pages will be integrated into its search engine in late February 2016. As a way to increase page speed it’s likely to provide a ranking boost over time.

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