Regardless of what you want to call them – voice assistants, voice services, voice UIs, one thing is clear: the artificial intelligence behind voice technology is already advanced enough to make it the most efficient way to perform many common tasks.
Users don’t talk the way they type
When using a voice service, we tend to be aware that we’re talking to an artificially intelligent machine – so we don’t necessarily say, ‘Alexa, what’s your favourite website design company?’ but rather, ‘Alexa, find me a good website design company in Southend’ or ‘Alexa, where find me a website design company?’
These search terms are Long-tail keywords as opposed to search terms you might type i.e. web design southend.
A long-tail keyword is a keyword phrase that contains at least three words.
Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms. Because of that, they provide both short-term and long-term benefits.
Since they’re very specific, they allow you to rank highly in search results for popular topics relatively quickly while still gaining ground on head terms. Plus, they tend to attract highly qualified traffic that’s more likely to convert to leads and customers.
Long-tail keywords now account for 70% of all web searches. These searches will only increase as more and more people use voice searches.