Homebase runs Britain’s worst online shop, according to a survey by consumer group Which?
The DIY chain’s website was hard to navigate, offered poor value for money and was often not up to date on stock details, the survey found.
The most highly-rated shops were specialist retailers, led by LizEarle.com and RicherSounds.com.
Which? said the popularity of smaller retailers’ sites underlined the importance of offering a personal, convenient service that gave “shoppers exactly what they want”.
“Where the big players are lacking, either with poor service or confusing websites, smaller more specialised online retailers have seized the opportunity to make their mark and give shoppers exactly what they want.”
We at mOrsoft offer a personal and bespoke website design service for smaller retailers, giving shoppers the experience they want.