Which? the consumer website has uncovered fake reviews on the Amazon website, the article can be seen here “Which? uncovers fake five-star reviews flooding Amazon”
We have seen a number of websites that have obviously fake reviews and would recommend that you that you adhere to the following from the article.
Five tips for avoiding fake reviews
To avoid falling for a fake review and making a purchase you’ll regret, use our top tips below:
- Don’t rely on ratings – delve deeper and read the reviews. Do they sound natural? Are they too long or short? Are they repetitive?
- Check the dates – look at when the reviews were posted. If many of them were posted in a short time period, it might mean there has been a push for reviews on Facebook groups or other platforms.
- Are the reviews impartial? – click on some reviewers and check their history. Do they give everything five stars? What else have they bought? If they’ve bought multiple of the same type of product in the space of a couple of months, they might be a member of a review group.
- Difference of opinion – if people are praising an aspect or feature of the product that others are highly critical of, it might be suspicious.
Pattern of ratings – are the ratings at different ends of the scale with very little in between? It’s rare that people are completely polarised about a product.