How Artificial Intelligence is Changing SEO

how voice search is affecting seo

Regardless of what you want to call them – voice assistants, voice services, voice UIs, one thing is clear: the artificial intelligence behind voice technology is already advanced enough to make it the most efficient way to perform many common tasks.

Users don’t talk the way they type

When using a voice service, we tend to be aware that we’re talking to an artificially intelligent machine – so we don’t necessarily say, ‘Alexa, what’s your favourite website design company?’ but rather, ‘Alexa, find me a good website design company in Southend’ or ‘Alexa, where find me a website design company?’

These search terms are Long-tail keywords as opposed to search terms you might type i.e. web design southend.

A long-tail keyword is a keyword phrase that contains at least three words.

Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms. Because of that, they provide both short-term and long-term benefits.

Since they’re very specific, they allow you to rank highly in search results for popular topics relatively quickly while still gaining ground on head terms. Plus, they tend to attract highly qualified traffic that’s more likely to convert to leads and customers.

Long-tail keywords now account for 70% of all web searches. These searches will only increase as more and more people use voice searches.

Contact us now to see how we can improve your SEO for your website or let us create a new website for you.

How Artificial Intelligence is Changing SEO https://morsoft.net/how-artificial-intelligence-is-changing-seo/ #websitedesigner #southend #essex #mOrsoft #seo

Posted by MOrsoft on Monday, 14 January 2019
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We Have Updated Our Search Facility

search

We have recently updated our search facility on our website to include the following enhancements:

  • Images in search results
  • Fully ajax powered
  • Caches images for faster response time
  • Google analytics integration
  • Highly compatible and responsive

Google autocomplete and keyword suggestions are also included.

Try our new search facility now…

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Contact us today to see how we can add exciting new upgrades to your website.

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We Wish You a Fantastic Christmas and a Great New Year!

Christmas at mOrsoft

We will be closed from the 22nd December to the 4th January and will open again on the 7th of January 2019.

We would like to take this opportunity to wish all our previous and existing customers a great Christmas and a prosperous New Year, and look forward to welcoming new customers in the coming year.

champagne glases

Have a GREAT TIME! and we will see you next year…

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New Website Design On A Budget

back to life website logo

We are pleased to have helped Back to life with their new website.

They approached us after paying for a new website and hosting with a cheap online hosting company. 

The offer was good, but it assumed that the company were capable of designing their new website and understood how SEO worked.

We agreed to offer help in designing the new website and offer training on how to update the website and how to use SEO techniques,  to ensure their website has a high ranking in Google search.

As they had already purchased their domain name and hosting and were willing to further design the website themselves, we offered a special discount on our prices to help them on their way.

Call us today or contact us to see how we can help with your online presence for your business.

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mOrsoft Website Statistics

website statistics

This is more of a self indulgence post and shows the total number of visits and visitors to our website.

Total number of visitors: 77948

Total number of visits: 809757

Total number of searches on the website: 1791

Total number of comments: 430

Online Users: 0

We can offer this information on all our new website designs upon request, giving you a basic snapshot on the performance of your new website.

Call us today or contact us to get your new high performance website from mOrsoft.

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Britain’s Worst And Best Online Shops Named By Which?

Homebase runs Britain’s worst online shop, according to a survey by consumer group Which?

worst online shop

The DIY chain’s website was hard to navigate, offered poor value for money and was often not up to date on stock details, the survey found.

The most highly-rated shops were specialist retailers, led by LizEarle.com and RicherSounds.com.

best online shop

Which? said the popularity of smaller retailers’ sites underlined the importance of offering a personal, convenient service that gave “shoppers exactly what they want”.

“Where the big players are lacking, either with poor service or confusing websites, smaller more specialised online retailers have seized the opportunity to make their mark and give shoppers exactly what they want.”

We at mOrsoft offer a personal and bespoke website design service for smaller retailers, giving shoppers the experience they want.

Call us today on 01702 312078 or contact us to get your new custom built website today.

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All Our Websites Are Now Mobile-first Indexed

Mobile-first Indexed

Google are now migrating sites that follow the best practices for mobile-first indexing.

Google’s crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that they will use the mobile version of the page for indexing and ranking, to better help primarily mobile users find what they’re looking for.

This policy reflects that a majority of website searches and views are now done on smart phones.

 Google are notifying sites that are migrating to mobile-first indexing via Search Console. Site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.

They have confirmed that all websites currently maintained by mOrsoft are now mobile-first indexed.

Call us today or contact us to see if we can get your website mobile-first indexed or if you require a new website.

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Accelerated Mobile Pages On Bing

We at mOrsoft have added amp pages to all our new website designs.

This new method of showing web pages on mobile devices was first implemented on Google search and improves your user experience as your website pages load super fast.

Bing the Microsoft search engine has now announced that it will now display amp pages on its new amp page viewer.

accelerated mobile pages on bing

If you are not sure that your website is amp enabled or would like a new website that is amp enabled, then please contact us and we will see what we can do.

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Our Website Now Uses A CDN

cdn for morsoftCDN is short for content delivery network. This enables our website to be delivered even faster, particularly to user requests, which are made further from the location of our servers.

What does this mean?

To the end user the only thing that they will notice is that the web page loads even faster, so improving the over all experience of visiting our site. This also improves our website SEO on Google.

If you would like to see if we can offer this service to your website or would like it incorporated in your new website then please contact us and we will be glad to help.

With special thanks to jsDelivr our cdn provider.

 

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