Regardless of what you want to call them – voice assistants, voice services, voice UIs, one thing is clear: the artificial intelligence behind voice technology is already advanced enough to make it the most efficient way to perform many common tasks.
Users don’t talk the way they type
When using a voice service, we tend to be aware that we’re talking to an artificially intelligent machine – so we don’t necessarily say, ‘Alexa, what’s your favourite website design company?’ but rather, ‘Alexa, find me a good website design company in Southend’ or ‘Alexa, where find me a website design company?’
These search terms are Long-tail keywords as opposed to search terms you might type i.e. web design southend.
A long-tail keyword is a keyword phrase that contains at least three words.
Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms. Because of that, they provide both short-term and long-term benefits.
Since they’re very specific, they allow you to rank highly in search results for popular topics relatively quickly while still gaining ground on head terms. Plus, they tend to attract highly qualified traffic that’s more likely to convert to leads and customers.
Long-tail keywords now account for 70% of all web searches. These searches will only increase as more and more people use voice searches.
Contact us now to see how we can improve your SEO for your website or let us create a new website for you.
Homebase runs Britain’s worst online shop, according to a survey by consumer group Which?
The DIY chain’s website was hard to navigate, offered poor value for money and was often not up to date on stock details, the survey found.
The most highly-rated shops were specialist retailers, led by LizEarle.com and RicherSounds.com.
Which? said the popularity of smaller retailers’ sites underlined the importance of offering a personal, convenient service that gave “shoppers exactly what they want”.
“Where the big players are lacking, either with poor service or confusing websites, smaller more specialised online retailers have seized the opportunity to make their mark and give shoppers exactly what they want.”
We at mOrsoft offer a personal and bespoke website design service for smaller retailers, giving shoppers the experience they want.
Google are now migrating sites that follow the best practices for mobile-first indexing.
Google’s crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that they will use the mobile version of the page for indexing and ranking, to better help primarily mobile users find what they’re looking for.
This policy reflects that a majority of website searches and views are now done on smart phones.
Google are notifying sites that are migrating to mobile-first indexing via Search Console. Site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.
They have confirmed that all websites currently maintained by mOrsoft are now mobile-first indexed.
Call us today or contact us to see if we can get your website mobile-first indexed or if you require a new website.