How Artificial Intelligence is Changing SEO

how voice search is affecting seo

Regardless of what you want to call them – voice assistants, voice services, voice UIs, one thing is clear: the artificial intelligence behind voice technology is already advanced enough to make it the most efficient way to perform many common tasks.

Users don’t talk the way they type

When using a voice service, we tend to be aware that we’re talking to an artificially intelligent machine – so we don’t necessarily say, ‘Alexa, what’s your favourite website design company?’ but rather, ‘Alexa, find me a good website design company in Southend’ or ‘Alexa, where find me a website design company?’

These search terms are Long-tail keywords as opposed to search terms you might type i.e. web design southend.

A long-tail keyword is a keyword phrase that contains at least three words.

Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms. Because of that, they provide both short-term and long-term benefits.

Since they’re very specific, they allow you to rank highly in search results for popular topics relatively quickly while still gaining ground on head terms. Plus, they tend to attract highly qualified traffic that’s more likely to convert to leads and customers.

Long-tail keywords now account for 70% of all web searches. These searches will only increase as more and more people use voice searches.

Contact us now to see how we can improve your SEO for your website or let us create a new website for you.

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We Have Updated Our Search Facility

search

We have recently updated our search facility on our website to include the following enhancements:

  • Images in search results
  • Fully ajax powered
  • Caches images for faster response time
  • Google analytics integration
  • Highly compatible and responsive

Google autocomplete and keyword suggestions are also included.

Try our new search facility now…

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Contact us today to see how we can add exciting new upgrades to your website.

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mOrsoft Website Statistics

website statistics

This is more of a self indulgence post and shows the total number of visits and visitors to our website.

Total number of visitors: 75540

Total number of visits: 783597

Total number of searches on the website: 1146

Total number of comments: 378

We can offer this information on all our new website designs upon request, giving you a basic snapshot on the performance of your new website.

Call us today or contact us to get your new high performance website from mOrsoft.

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All Our Websites Are Now Mobile-first Indexed

Mobile-first Indexed

Google are now migrating sites that follow the best practices for mobile-first indexing.

Google’s crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that they will use the mobile version of the page for indexing and ranking, to better help primarily mobile users find what they’re looking for.

This policy reflects that a majority of website searches and views are now done on smart phones.

 Google are notifying sites that are migrating to mobile-first indexing via Search Console. Site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.

They have confirmed that all websites currently maintained by mOrsoft are now mobile-first indexed.

Call us today or contact us to see if we can get your website mobile-first indexed or if you require a new website.

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We’ve Refreshed Our Website

We are excited to reveal the updated design of our website!  We decided to revamp the design in order to give it a fresher feel and include the latest trends in website design.

refreshed website

New innovations include the following:

  • Video displayed on the home page banner
  • Parallax effect on the website
  • Super fast loading (caching both server side and browser side)
  • Automatic image resizing for different viewing devices.

What do you think?

We would love to hear your thoughts on the new design so please leave any ideas as a ‘comment’ below this post, or contact us via the contact form here.

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