Google are now migrating sites that follow the best practices for mobile-first indexing.
Google’s crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that they will use the mobile version of the page for indexing and ranking, to better help primarily mobile users find what they’re looking for.
This policy reflects that a majority of website searches and views are now done on smart phones.
Google are notifying sites that are migrating to mobile-first indexing via Search Console. Site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.
They have confirmed that all websites currently maintained by mOrsoft are now mobile-first indexed.
Call us today or contact us to see if we can get your website mobile-first indexed or if you require a new website.
Search engine optimisation (SEO) has changed completely over the past 10 years.
Gone are the days when website pages were stuffed with key words, which was more beneficial to search engines than the true purpose for your website which is to generate interest.
As artificial intelligence is driving search engine rankings it makes sense to ensure your website is unique and caters specifically to your target audience.
There are some technical methods that you can apply to your website , such as ensuring it is responsive, to increase your website ranking. However unique content which is updated regularly can help enormously.
It is with this in mind that we recommend that your have a blog on your website which is unique and not copied from another site and that it is updated regularly. We have seen a dramatic increase in our website rankings on Google when we have done this.
Contact us today to see how we can increase your website rankings (SEO) on Google and bing.
When we are designing a new website our most asked question is:
Can you get our new site on page 1 of Google and how long will it take?
Our answer to this question is obviously, “It depends,” because there are just too many variables to consider: website strength, competition, budget etc.
But in answer to how long it will take, we looked at a report made by Ahrefs.
This report took a number of factors into consideration:
How old are the top-ranking pages?
From their report the average Top 10 ranking page is 2+ years old and those that rank at position #1 are almost 3 years old (on average). In fact, only 22% of pages that currently rank in the Top 10 were created within 1 year.
How long does it take for a page to rank in Google?
Only 5.7% of all studied pages ranked in the Top 10 search results within 1 year for at least 1 keyword.
Clearly, you can rank for low-volume keywords in a very short time, while the high-volume ones take almost a year to get into the Top 10.
But again, don’t forget that this data only applies to 5.7% of “lucky” pages that ranked in the Top 10 within a year. The vast majority of pages don’t perform that well.
What does this all mean?
Did the study give a definite answer to “how long does it take to rank” question?
But at least it’s shown that almost 95% of newly published pages don’t get to the Top 10 within a year.
And most of the “lucky” ones, which do manage to get there, do it in about 2–6 months.
We at mOrsoft will endeavour to get your new website as high as possible on Google search using all our skills gained using SEO.
Call us today or contact us to reach all your potential new customers through your new website.
Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 7 reasons why your business should be blogging.
A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.
Your blog fuels SEO. Search engines love valuable content and will reward you for it.
You don’t have to be a professional designer. Our blogging platform is people-friendly and doesn’t require advanced graphic skills.
60% of businesses who blog acquire more customers, according to a HubSpot survey.
It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.
A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments!
Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.
If you require a website from us we will strongly recommend that you include a blog in your new website. We can offer training on how to create you new blog and we have seen rapid improvements in SEO for sites with a blog.
Call us now on 01702 312078 or contact us so that we can discuss your new website.
All our new websites come with the ability to search your entire website.
This allows your customers to find exactly what they are looking for. The search bar will search pages, articles and posts giving your customers the information they need.
This ability gives your site the professional feel that you deserve. Call us now on 01702 312078 or contact us to see how we can help.
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