Homebase runs Britain’s worst online shop, according to a survey by consumer group Which?
The DIY chain’s website was hard to navigate, offered poor value for money and was often not up to date on stock details, the survey found.
The most highly-rated shops were specialist retailers, led by LizEarle.com and RicherSounds.com.
Which? said the popularity of smaller retailers’ sites underlined the importance of offering a personal, convenient service that gave “shoppers exactly what they want”.
“Where the big players are lacking, either with poor service or confusing websites, smaller more specialised online retailers have seized the opportunity to make their mark and give shoppers exactly what they want.”
We at mOrsoft offer a personal and bespoke website design service for smaller retailers, giving shoppers the experience they want.
Call us today on 01702 312078 or contact us to get your new custom built website today.
Google are now migrating sites that follow the best practices for mobile-first indexing.
Google’s crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that they will use the mobile version of the page for indexing and ranking, to better help primarily mobile users find what they’re looking for.
This policy reflects that a majority of website searches and views are now done on smart phones.
Google are notifying sites that are migrating to mobile-first indexing via Search Console. Site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.
They have confirmed that all websites currently maintained by mOrsoft are now mobile-first indexed.
Call us today or contact us to see if we can get your website mobile-first indexed or if you require a new website.
We have been busy updating our current client websites to reflect the seasonal change from Summer to Autumn. This is particularly important to our clients in the fashion business and seasonal merchandise.
Also it is worth remembering that now is the ideal time to update your website ready for Christmas.
If you are interested in launching a new website or updating an existing website, then please contact us to see how we can help.
Search engine optimisation (SEO) has changed completely over the past 10 years.
Gone are the days when website pages were stuffed with key words, which was more beneficial to search engines than the true purpose for your website which is to generate interest.
As artificial intelligence is driving search engine rankings it makes sense to ensure your website is unique and caters specifically to your target audience.
There are some technical methods that you can apply to your website , such as ensuring it is responsive, to increase your website ranking. However unique content which is updated regularly can help enormously.
It is with this in mind that we recommend that your have a blog on your website which is unique and not copied from another site and that it is updated regularly. We have seen a dramatic increase in our website rankings on Google when we have done this.
Contact us today to see how we can increase your website rankings (SEO) on Google and bing.