Search engine optimisation (SEO) has changed completely over the past 10 years.
Gone are the days when website pages were stuffed with key words, which was more beneficial to search engines than the true purpose for your website which is to generate interest.
As artificial intelligence is driving search engine rankings it makes sense to ensure your website is unique and caters specifically to your target audience.
There are some technical methods that you can apply to your website , such as ensuring it is responsive, to increase your website ranking. However unique content which is updated regularly can help enormously.
It is with this in mind that we recommend that your have a blog on your website which is unique and not copied from another site and that it is updated regularly. We have seen a dramatic increase in our website rankings on Google when we have done this.
Contact us today to see how we can increase your website rankings (SEO) on Google and bing.
This May will see a change in the rules governing management the personal data of EU citizens. Is your business ready for the changes to the way personal data is handled?
What is GDPR?
The General Data Protection Regulation (GDPR) is an EU regulation that will come into force on 25 May 2018. It centres around personal data protection for EU citizens, and aims to unify data privacy laws across Europe.
Many businesses and organisations that hold data will be affected. Non-compliance with GDPR can mean significant fines for those in breach, so for those that have not already done so, it is time to start preparing.
How do I know if I’m affected?
According to EUGDPR.org, the new regulation “applies to organisations located within the EU but it will also apply to organisations located outside of the EU if they offer goods or services to, or monitor the behaviour of, EU data subjects”.
Any companies which process and hold personal data of EU subjects, no matter where the business is based, fall under the remit of GDPR. So yes, you are most likely affected.
What measures must you take to comply?
The main points of GDPR for businesses to comply with include:
Request for consent and purpose of data collected must be intelligible – for sensitive personal data, users will have to “opt in” rather than “opt out”
Individuals must have the right to access their data
Individuals must have the right to withdraw consent and prevent further dissemination of data
Those concerned must be notified if there is a security breach
What measures are we taking to comply with GDPR?
We are currently updating all our customer websites to be GDPR compliant.
For more information please visit the Information Commissioners Office website: Here
If you have any further questions then please leave a comment below.
We were recently asked to create a website for a client whose products were imported from a drop shipping company.
A drop shipping company is a wholesale warehouse company, which will send products direct from their premises to your customer from orders placed on your website at a price that you charge.
Unfortunately the prices you are charged are normal prices and by the time you add on your margin, means that your selling prices are not competitive.
We had an experience, where we agreed to create a website for a customer using a drop shipping company, however as it takes time for the site to rise on search engines (seo) and the prices that they were charging, they did not receive the volume of orders they were expecting.
Therefor we will only agree to create a website, if a drop shipping company is involved, if the products you are selling are unique and are not white goods or computer spares.
If you have any questions or would like to discus your new website strategy then please contact us or leave a comment below.
We have been asked to create a learning management system for one of our existing clients.
They require a teaching aid and results based qualification for their existing staff. We are creating a training based website, with final online exams to improve staff qualifications and comply with CQC requirements.
Call us today or contact us to see how we can help with your in-house training needs.
As you website becomes more popular you become more prone to website hacks and viruses.
Unfortunately this happened to our website last week. We were attacked by a particularly nasty website virus.
Due to our stringent backup policy both on server and off server, we were able to remove the virus and have our website back up and running with extra security installed.
Remember to ensure your website is properly backed up either by you or your website provider. We offer this to all our new websites giving you peace of mind no matter how popular your website is becoming.
Contact us to see how we can ensure your website is secure as possible.
We have assisted in creating a new website for an online gaming company.
This company has an online game that runs on their own servers, but required a basic website for their users, which would enable them to see the number of users connected, together with the “court room” that they were using.
We were able to connect to their game server in real time and display this information on their website.
If you require a specialised website that can access your on-line database, then contact us to see how we can help.
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